If you’ve ever seen something and wondered where you could buy it, a new Pinterest feature aims to help …

Engadget reports.

The new feature isn’t yet showing up in the What’s New copy on the App Store, so it looks like this will take a little time to roll out.

Pinterest has been slowly ramping up its ecommerce efforts, last year rolling out the ability for companies to convert their catalogs into shoppable Pins.

Personalized shopping recommendations were also expanded today to serve up results that resemble individual users’ saved pins. It’s based on the available inventory from merchants with shoppable Pins. Personalized shopping recommendations will be visible on the home page of Pinterest users’ apps and in Style, Home, Beauty, and DIY boards.